FORREC has marked the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil. The area opened on 26 September, coinciding with the 20th anniversary of the Brazilian character Galinha Pintadinha, also known as "Lottie Dottie Chicken." Designed for young children and their families, the land represents a significant addition to the park's family-focused offerings.
The project was developed in collaboration with brand partner Bromelia Produções. FORREC worked closely with Beto Carrero World and Bromelia Produções throughout, providing experience design, planning and multidisciplinary design expertise. FORREC led programming and master planning for the land and contributed to creative development of the narrative across the built environment, rides and attractions.
Design and storytelling
FORREC established the physical and experiential framework through concept and schematic designs that spanned architecture, interiors, landscape architecture, signage, creative design and show set design. This work translated the visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy the setting, according to the company.
Peter Marshall, creative director at FORREC, said the project demonstrates the benefits of involving a multidisciplinary design team and a world-class park operator in the creative process from the beginning. He added that working with Beto Carrero World, Bromelia Produções and a talented group of creative and technical partners allowed each discipline to participate in storytelling and use its design skills to create a purpose-built environment that is playful, engaging and centred on the needs of young children and their families.
Attractions and experiences
The land includes live entertainment at a central barn stage, character encounters, themed environments, recreation areas, a retail location and food and beverage options. The Galinheiro das Divas flying round ride, manufactured by Zamperla Group, adds another layer of interactive entertainment.
Award-winning production company Hasbas led the project's entertainment and show development. Creative directors Sylvia Hase and Steve Bass oversaw the shows, show area and music production. The result is described as a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to meet the needs of Beto Carrero World's youngest visitors.
Delivery and outlook
Marshall said it was remarkable to see the design of Vila da Galinha Pintadinha come to life with such care. He noted that the team had immersed itself deeply in the intellectual property and design process, including planning, illustrating and modelling, and had walked through the project many times in virtual reality. He observed that it is uncommon for a team to participate from concept through construction, and rarer still for the final result to surpass expectations. He congratulated the entire team.
The Vila da Galinha Pintadinha development forms part of Beto Carrero World's continued expansion and investment in new visitor experiences. As a dedicated destination for early-childhood audiences, the land brings together attractions, entertainment, storytelling and themed environments in a unified immersive setting. FORREC art director Uri Grinbaum has also recently shared insights into how storytelling is evolving from something audiences watch into something they can enter, influence and share.