Hankook Tire & Technology (Hankook Tire) has signed a five-year partnership agreement with Racing America, a U.S.-based motorsports company. Under the deal, Hankook will serve as the official tire partner and exclusive racing tire supplier for major series operated by Racing America from 2027 through 2031. The agreement was signed at Hankook's Tennessee plant in the United States.
The partnership covers exclusive racing tire supply as well as collaboration in several areas. Hankook and Racing America will work together on technical and engineering support, trackside services, and joint marketing initiatives. The arrangement is intended to support series operations and Hankook's broader brand activities in North American motorsports.
Racing series and renewal
Hankook will begin supporting Trans Am, described as a leading U.S. road racing series, and International GT, a premium sports car racing series. The company will also renew its partnerships with the series on Racing America's Formula ladder, which it has supported since 2019.
Trans Am was established in 1966 and has nearly six decades of competition featuring muscle cars. International GT showcases premium sports cars. Racing America's Formula ladder is focused on developing the next generation of formula drivers.
Brand exposure and fan engagement
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand, Hankook, across the North American motorsports scene and to further strengthen its position as a premium brand. The company will seek to expand engagement with local fans through exclusive racing tire supply, technical and trackside support, and a range of marketing activities. Those activities include event branding, digital and broadcast exposure, and social media.
- Exclusive racing tire supply to major Racing America series
- Technical and engineering support
- Trackside services
- Joint marketing initiatives, including event branding, digital and broadcast exposure, and social media
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), one of the world's premier motorsports competitions organized by the Fédération Internationale de l'Automobile (FIA). In North America, Hankook is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers. The new Racing America agreement adds to that global motorsports footprint.
The five-year term gives Hankook a committed presence in Racing America's major series through 2031. The renewed Formula ladder partnership extends a relationship that dates to 2019, combining new series support with continuity in driver development programs. For Racing America, the exclusive supply arrangement establishes Hankook as the single racing tire provider across its major series for the five-year period.