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JB Hi-Fi CEO Nick Wells explains Narta exit as 2026 membership end nears

Lena SolbergOctober 22, 20265 min read5 views

At a glance

  • Wells says the decision reflects JB Hi-Fi's current scale and will allow Narta to focus on its members, with some services to move in-house after 31 December 2026.
  • JB Hi-Fi CEO Nick Wells has publicly explained the retailer's decision to end its Narta membership after 25 years, citing organisational scale and a smooth transition. Some services previously provided by Narta will be brought in-house after the membership concludes.
An abstract editorial illustration shows a retail operations hub and a membership network linked by a transition bridge, with service folders moving from the network toward the retailer.

JB Hi-Fi chief executive Nick Wells has given his first public comments since the retailer decided to end its Narta membership on 31 December 2026 after 25 years, saying both parties believe the time is right to conclude the relationship.

In comments to Appliance Retailer, Wells addressed supplier questions about the timing of the exit and what it means for the buying function and data services previously managed by Narta.

Wells said the decision was based on the size of JB Hi-Fi now and would also allow Narta to focus on supporting its members going forward. He described Narta as an important part of the company's growth and thanked its team, adding that JB Hi-Fi would work closely with Narta in the coming weeks on a smooth transition.

He said it would be business as usual until the membership concludes at the end of 2026. After that, JB Hi-Fi will bring in-house some of the services previously provided by Narta.

Wells acknowledged the move was important news for suppliers but said he did not believe it warranted an announcement to the ASX. According to Wells, the change is not about more money; rather, it is intended to let both parties focus on the future. On that basis, he said the decision was not material from an ASX perspective.

Reported by Lena Solberg, Household Water Treatment Editor.