Konami Cross Media NY has entered a licensing agreement with Intimo to bring a range of Yu-Gi-Oh!-branded products to the U.S. market, according to an announcement from the licensor.
Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, said Intimo has a strong presence in the children's market and is actively expanding its portfolio to take in evergreen anime properties, describing Yu-Gi-Oh! as the clear choice for that expansion.
Under the agreement, Intimo plans to develop sleepwear, accessories and home goods inspired by the Yu-Gi-Oh! franchise. The collection is expected to launch in time for the upcoming holiday season.
Product range and partner background
Intimo is a privately held apparel and accessories company specializing in licensed merchandise. Its existing range includes sleepwear, loungewear, blankets, backpacks and lunch bags, and the company has previously worked with Paramount, Warner Bros., Hasbro and Universal.
Coleman said the planned Yu-Gi-Oh! line would cover several everyday categories:
- Comfortable pajamas
- Cozy blankets
- Stylish backpacks
- Cold-weather gear
- Practical lunch boxes
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized and beloved franchise such as Yu-Gi-Oh! raises the excitement and quality of the company's growing anime portfolio. She added that Intimo is committed to delivering products featuring fans' favorite characters while upholding the standards the company is known for.