The Little Sock Company, a Hertfordshire-based children’s brand, is running a Christmas campaign called No More Cold Toes. For every order placed, the company has pledged to donate a pair of socks to a baby or child in need. The company describes the initiative as a mission to keep little toes warm this Christmas.
The business was founded in 2018 by Katie Saunders, a mother of three. It set an initial target of donating 6,000 pairs by Christmas. The company said the campaign has already surpassed expectations, prompting it to raise the goal to 10,000 pairs.
Charity partnerships
To help donations reach families across the country, The Little Sock Company is working with Little Village, Baby Bank Alliance and Baby Basics UK. According to the company, all three organisations support families experiencing hardship and will help distribute the socks to babies and children who need them most.
The company says it was built without outside investment. Saunders is using the business’s success to try to make a positive difference, and the brand hopes the campaign will encourage customers to help bring extra warmth to children in need this winter.
The campaign is focused on the period before Christmas, with the partner organisations helping to distribute the donations.