Packaging & Printing

Rajapack UK Rebrands as RAJA UK, Adds Free Peak-Cost Tool

Vera LindqvistNovember 4, 20265 min read1 views

At a glance

  • The Bedfordshire packaging supplier adopts its group identity across Europe and introduces a calculator for estimating peak packing costs.
  • RAJAPACK UK has renamed itself RAJA UK to align with the RAJA Group’s brand across 19 European markets, while launching a free Prepare for Peak tool. The calculator combines Office for National Statistics retail data with RAJA order history to provide an illustrative estimate of peak packing costs ahead of Black Friday.
Stacks of plain cardboard boxes line a warehouse aisle beside a packing bench, with soft daylight falling across the shelves.

Packaging distributor RAJAPACK UK has changed its name to RAJA UK, aligning the Bedfordshire business with the RAJA Group’s brand across Europe. The company said it supplies more than 43,000 UK businesses and has served the UK market since 1998.

RAJA UK is part of the RAJA Group, which was founded in France in 1954 by Rachel Marcovici and Janine Rocher. The founders’ first names gave the company its name. Using the group identity is intended to give customers one recognisable brand across the 19 European countries the group serves.

Tom Rodda, managing director of RAJA UK, said the name had changed but the elements customers rely on had not: the same people, the same product range and the same next-day service. He added that with peak trading only weeks away, the company had made planning easier through a free tool that estimates the cost of the busiest weeks.

The name change comes alongside the free Prepare for Peak tool. It is designed to help businesses estimate what peak will cost their packing operation and what they could save ahead of Black Friday on 27 November.

Users select their industry to see how far orders typically rise at peak, based on benchmarks that combine Office for National Statistics retail data with RAJA order data from 2023 to 2025. They then enter their own figures, such as parcels packed per day and the number of people packing. The tool provides an illustrative estimate rather than a quotation.

Reported by Vera Lindqvist, Print Process and Color Specialist.