Stone Marketing has added the Japanese stationery brand Anterique to its portfolio, bringing a range of slim, vintage-inspired pens to its offering and further developing its line-up of Japanese stationery names.
Anterique was founded in Tokyo in 2019, and the brand combines mid-century design influences with Japanese manufacturing. Its pens are known for muted colours, clean lines and subtle detailing, and they use an oil-blended ink that is designed to deliver a smooth and consistent writing experience on the page.
Hayley Ripley, head of marketing at Stone Marketing, said the company was excited to have Anterique join the family. She explained that the brand fits right in with Stone Marketing's other Japanese stationery brands, and that the love for Japanese stationery just keeps on growing.
Ripley also talked about the brand's name, which is a mix of the words "antique" and "technique". She said this combination sums up the product nicely, describing it as a classic, slim pen that comes in a broad and varied range of colours.
According to Stone Marketing, the addition strengthens its existing Japanese stationery offering. That portfolio already includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup.