Toy and game companies are assembling a wide holiday wish-list slate, with manufacturers submitting picks that span imaginative playsets, hands-on construction, sensory toys, tech-enhanced play and familiar franchises. The Toy Book invited companies to submit their own “Hot for Holiday” selections, which are intended to flag key seasonal drivers for retailers. The listed prices range from $4.99 to $279.99, and target ages range from 0–2 to 15 and older, according to the submissions.
The playset and vehicle entries lean on customization and familiar characters. Mattel’s $214.99 dollhouse, for ages 3 and up, includes nine indoor and outdoor play areas, two pools, two slides and more than 65 accessories; its two house structures can be joined as one large home or linked by a bridge as two houses. BRIO’s 56-piece Space Deluxe Train Set, at $279.99, adds a multilevel space layout with tunnels, a space station, a rover and a shuttle with lights and sounds. The LEGO Group’s 106-piece Bluey set, priced at $24.99, builds a school scene with a mini kitchen, café, hospital and baby-care area. Melissa & Doug’s modular-room line, listed at $9.99 to $34.99 for ages 0 to 2, lets children rearrange pieces and pose figures in an open-top layout.
Silliness and sensory play are also prominent. Goliath’s Chester, a butt-shaped pal for ages 8 and up, wiggles and emits fart sounds when squeezed, and dances when his head is pressed; it is priced at $29.99. Schylling’s NeeDoh countdown hides six NeeDoh surprises and seven Halloween treats behind 13 doors for $14.99. Just Play’s 18-inch Tiggle Me Elmo Giggle Max, at $39.97 for ages 18 months and up, offers laughter, full-body movement and other reactions. Horizon Group USA’s slow-flow glitter-gel stress toys, priced at $4.99 to $8.99, come in licensed themes including Squishmallows, Hello Kitty, SpongeBob SquarePants, Minecraft, Bluey and others.
Collectibles and tech-forward items fill out the list. MGA Entertainment’s eight mini music-genre dolls, at $11.99 for ages 4 and up, arrive in pink disco balls with a vinyl record player on top. Jazwares’ Pikachu, created by Wow! Stuff and priced at $79.99, combines more than 100 action and sound combinations with touch sensors, blinking eyes, mouth movement and soft puppetronic play. Tonies’ $199.99 Toniebox 2 Pokémon set, for ages 5 and up, includes Pikachu, Squirtle, Charmander and Bulbasaur figures that play stories and songs on the screen-free audio player. The Pokémon Co. International’s $49.99 Elite Trainer Box marks 30 years of Pokémon with a new Futuristic Rare card rarity, all-foil cards and the return of 30 classic Pokémon.
Active and game options include ZipString’s $39.99 wrist webshooter, which launches a string and retracts it; Taco Cat Games’ go-kart racing game for ages 7 and up, where swap cards change the odds; and Golden Bear’s $99.99 Strikesphere basketball trainer, which uses light-guided drills across three modes and an LCD scoreboard. Spin Master’s $64.99 Rocky’s recycling truck adds a two-foot inflatable dinosaur that pops out when children press the light bar and can be packed back in and inflated again.
The submissions show retailers a broad price and age spread, but the roundup attributes the selections to the companies that make them. The products are positioned around play patterns—building, collecting, sensory feedback, character play and light technology—rather than a single dominant trend.